sex toy business guide
    Let Us Help You Start & Grow Your Own Sex Toy Business

NAASAS.org
The National Association
for the Advancement of
Science & Art in Sexuality

Services  |  Learn  |  PR  |  Seminars  |  FAQs  |  Sites  |  Network  |  Work from Home  |  Reviews  |  Parties  |  About  |  Contact

Creating a Sex Toy Website
Standard or Turnkey: Understanding What Works
Avoiding Scams & Having Realistic Expectations

When you explore how to start a sex toy business, whether you create your own adult website, have a professional web designer do that for you or if you opt to go with a sex toy turnkey (white label or template) site it is important to understand exactly how you will be able to successfully market your sex toy business.

After all, you can have one of the best adult novelty sites out there but without traffic and the ability to convince customers of the value of your sexual products, the security of your adult site and discretion in your shipping, you may not be able to convert that traffic easily into sales.


Why do I need a consult to create a website?

That is an easy question to answer because in most cases, people invest time and finances into creating a website and then go out of business in less than six months because they simply did not know how to market it or make it in this highly competitive market place. That is where we come in... we specialize in helping professionals in the adult novelty industry become successful.


How do I create a profitable website?

Whether you decide to create your own adult novelty website, have a web designer do it or go with a company that provides you with a pre-made turnkey (white label) sex toy website you have to know how to make it successful. Many of the companies that offer such website services, especially turnkey adult websites, make promises that may be quite unrealistic in getting traffic to your site and in some cases may be taking advantage of your inexperience or even running a scam.

 


 

Do Adult Turnkey Websites Work?


Some do but most do not. It will depend on a few factors such as where and how it is marketed, how good you are at gaining customer trust, how competitive your rates are and understanding that the company you decide to commit to in order to create the best sex toy turnkey site will make a big difference in your ability to achieve success.

 


So how do you make it profitable? Here are examples of things you need to know and that we can help you with through a consultation-

  • Learn how to market your website through organic traffic from the search engines, social media sites, referral traffic and paid traffic such as pay-per-clicks (PPC) and other forms of advertising.

  • Learn what type of website will work best for your goals and ensure that your website is a responsive one; meaning that it will look good on any device such as a mobile phone, tablet or computer.

  • Better understand what appeals to consumers and how to convert traffic into sales. Consumers are much less likely to trust just any adult retailer so earning customer trust is key for sales.

  • Find out how to advertise beyond traditional means. Adult sites have a much more difficult time advertising through mainstream media sources so it is important to find alternative ways to advertise to reach your target audience.

  • Learn why PPC advertising is not typically a good way to market your site and is more often a good way to lose money due to an overabundance of competitors, overly high bids and little to no conversions from skeptical customers that are not well targeted.

  • Learn what companies are worth working with and how to avoid being scammed when working with web designers, white label / turnkey sex toy website companies, etc.

  • Determine a niche to help you compete with the many other sex toy retail sites out there.



Adult Website Fulfillment Options

Whether you have a website already or need one, you will benefit from our definitive consultation services. If you need a website, we can refer you to the company that best suits your needs based on what you are looking to achieve for being an online sex toy retailer.

We will help you choose the best type of website for you such as-


We will also help you choose the best type of adult novelty fulfillment for your company-

When it comes to adult novelty fulfillment options, you can choose from direct wholesale, distributor wholesale, data feed fulfillment, drop shipping and even white label / turnkey sites. We can also educate you on how to arrange drop shipping depending on the type of website you have through the best manufacturers and distributors out there so you do not have to invest money into products until after you have sales.

 

I want to do a turnkey sex toy website, how can you help me with that?

First, let us tell you what we will not do. We will not try and sell you an adult turnkey site, rather we can refer you to a variety of reputable white label sites if that is what you are looking for and help you understand the pros and cons of them as well as how to market them. Some use one distributor for fulfillment, others use multiple distributors and the differences in them with regard to features offered as well as profits vary. The profits from a turnkey site typically range from 20% - 40% with an average of 30% for most sellers. This does not include the deduction of shipping costs or fees from the provider.

We provide adult novelty turnkey site education because we are here to provide you with objective insights without trying to push you into one direction or another. We empower you with information and provide you with resources on which ones are reputable, cost effective and teach you how to market them because most of them are not able to receive organic traffic and can be difficult to market in traditional ways.

 

Lisa S. Lawless, Ph.D., CEO

Founder of Holistic Wisdom, Inc. & the National Association for the Advancement of Science & Art in Sexuality (NAASAS)

 


The sex toy turnkey company I am interested in is promising that I can get organic traffic and ranked well on the search engines, is that true?

In most cases it is not true but there are some strategic ways around that as well as ways to acquire organic traffic using legitimate search engine optimization without doing bogus maneuvers that will get you banned by the search engines such as fake back links and dummy accounts that bring your follower numbers up falsely on social media.

Most adult novelty turnkey sites are often seen as duplicate content sites by the search engines as they contain the same product description content and therefore do not rank well if at all on the major search engines. Therefore, an adult turnkey website company can promise you that they will submit your sex toy turnkey site to the search engines but that really means little as anyone, including yourself can do that in a matter of minutes.

The real question is can you get your sex toy turnkey site ranked well? The answer to that will depend on how much unique content you put on your site as well as some other factors. In some cases, even if you are not be able to rank well on the major search engines, there are other ways to still get a lot of traffic to your turnkey sex toy site through other means that are both free and easy to do. This means understanding how to get indirect organic traffic from the major search engines to your sex toy turnkey site and that is one of the many things we can teach you.

Please don't waste your time and money; it saddens us to hear how so many of our clients are already out thousands of dollars before they come to us asking for our help because of mistakes they made. The adult industry and adult novelty industry are different than any other type of business and if you do not know what you are doing you will typically learn the hard way that it is not something you can just jump into without getting educated about it first.

Learn easy tricks and tips through a consult with us as we specialize in this industry and can assist you in making your sex toy business a successful one while providing you with truthful and realistic information.

 

Many Adult Turnkey sites claim you can make $5,000 - $10,000 a month, is this realistic?

Yes, but not for a sex toy business just starting out as it takes time and smart strategies to get a sex toy site of any kind to get traffic and conversions. That being said, it is possible to make that kind of money and much more selling sex toys online if you have the right strategy. The top sex toy companies make thousands of dollars every day in sales.

 

 

Learn more about Adult Novelty Turnkey / Sex Toy White Label Websites

 




SELECT FROM OUR SEX TOY CONSULTING PRODUCTS & SERVICES

SexToyConsulting.com by HOLISTIC WISDOM, INC.


Holistic Wisdom, Inc. Has Been Featured In -



Copyright ©
Holistic Wisdom, Inc.
This Site Is For Adults Only
Disclaimer / Forms